Question 1

What are SEO prospects?

Accepted Answer

SEO prospects are local businesses with website issues that create sales opportunities for agencies. The best prospects combine technical SEO problems with budget capacity (premium CMS, marketing tools) and verified Google reviews.

Question 2

How do I find local business SEO opportunities?

Accepted Answer

Traditionally it requires 10+ hours weekly: scanning directories, running audits, checking Google profiles. Modern approaches automate this—analyzing websites and scoring them for SEO health, opportunity size, and budget capacity.

Question 3

What makes a high-intent SEO prospect?

Accepted Answer

High-intent SEO prospects have three traits: measurable SEO issues, budget signals (premium CMS, marketing tools), and verified Google reviews proving they're real businesses. They also aren't already managed by agencies.

Question 4

Why should agencies avoid huge scraped lead lists?

Accepted Answer

Scraped lead lists are non-exclusive (sold to many agencies), unqualified (no budget verification), and require manual research per lead. Exclusive, pre-analyzed prospects with verified SEO issues and budget scores convert better.